Award Categories

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Judging Criteria

1Areas of Focus Include:
  • The degree of innovation in the marketing strategy
  • International growth achieved and the ability to sustain that growth
  • Evidence of sustainable competitive advantage
  • Value and contribution of international trading to business expansion
  • The overall company commitment to international business
  • 2General Criteria:
  • Market your organisation in your application by highlighting your strengths, illustrating how innovative and distinctive your achievements have been.
  • Identify the key factors that you consider made your organisation successful in international markets
  • If you have been trading internationally for a number of years, make sure your application demonstrates what you have done differently to consolidate and grow your position in the past year (e.g. new markets, new technologies, focused marketing strategy etc.)